Generosity is expressed in every culture, but the way people give is shaped by more than financial capacity or charitable interest. Relationships, faith, trust, social expectations, family responsibilities, and lived experience all influence what generosity looks like across communities.
Some people give directly to those in need. Others give through charities, family networks, communities, or structured philanthropic vehicles. For leaders serving donors and communities across borders, understanding these differences is essential to building trust and supporting generosity with care.
This webinar recording offers a thoughtful exploration of how culture shapes giving around the world. The conversation invites greater curiosity, humility, and cultural awareness in how we engage with donors, charities, and communities across different contexts.
Key Takeaways From the Webinar
This webinar held on June 25, 2026 provides a practical and reflective look at how generosity is understood and expressed across cultures. It explores how relationships, faith, trust, and local context influence giving decisions, and why leaders should be attentive to the assumptions they bring into cross-border philanthropy.
The conversation also offers guidance for engaging donors and communities with greater cultural awareness, helping leaders ask better questions, listen more deeply, and support generosity in ways that honor local values and lived experience.
Hear from Robert Collins of TrustBridge Global Foundation, Jared Tham of TrustBridge Global Foundation Asia, Gabriel Achim of Cornerstone Foundation in Romania, and Tanya Prinsep of Canadian National Christian Foundation in Canada as they share perspectives from their own regions, roles, and communities. Together, their insights help illuminate how generosity is shaped by culture, and how global giving can be strengthened through trust, humility, and deeper understanding.